Gourmetti Brands revamps packaging, branding for tea, aloe hybrid beverage
The development of aloe drinks seems to be holding steady in the United States. According to Mintel’s Global New Products Database, 28 new beverages containing aloe were released in the United States in 2011, compared with 21 releases in 2012. Although still emerging in the mainstream market, aloe drink brand owners are searching for ways to help their products stand out to curious consumers.
● The challenge: First introduced in 2011 as Chantea, Gourmetti Brands, Aventura, Fla., developed a hybrid green tea and aloe drink that was packaged in a 12-ounce, uniquely shaped bottle and sourced its ingredients from an international manufacturer. As more aloe drink products were introduced into the U.S. marketplace, the company found that its pricing and package size were out of sync with the rest of the market, says James S. Tonkin of Healthy Brand Builders, a strategic adviser for Gourmetti Brands.