Beverage News

Honest Tea introduces Honest Splash

February 21, 2013

Bethesda, Md.-based Honest Tea, an independent operating unit of The Coca-Cola Co., Atlanta, launched a new beverage line called Honest Splash. The 70-calorie juice-based drinks are sweetened only with organic fruit juice and contain between 30 and 31 percent juice, the company says. Honest Splash is available three varieties, Berry Good Lemonade, Goodness Grapeness and Super Fruit Punch, in re-closable, 12-ounce recyclable plastic bottles that are sold individually and in six-bottle packages.

The new beverage line is an evolution of the Honest Kids brand, which accounts for more than one-third of Honest Tea’s total business, it reports. “Honest Splash is a great fit for older kids, or kids on the go, who need the convenience of a larger, re-closable container,” said Honest Tea Co-founder and TeaEO Seth Goldman in a statement. “It still meets the needs of parents who want to provide lower-sugar beverages.”

Honest Splash also meets the American Beverage Association’s School Beverage Guidelines for High Schools, the company says.

Individual Honest Splash bottles are available at select retailers including more than 1,250 Target Cafés. The six-packs will be sold exclusively at Target from mid-March through the end of June for $5.49. The beverages will be available in other retailers starting in July.
 

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

Podcasts

Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI September 2014 cover

2014 September

The September 2014 Beverage Industry includes a cover story on our Wholesaler of the Year, The Odom Corp., as well as articles about single-cup and iced coffees, cconvenience store growth, vegetable flavors, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Coffee Segments

Which coffee segment will be impacted the most by coffee bean increases?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!

STAY CONNECTED

facebook40 twitter    youtubelinkedgoogle+ icon 40px