R&D News

Aging gracefully on the inside

Although aging is part of life, Hilmar Ingredients, Hilmar, Calif., offers an ingredient that can help consumers age gracefully. Hilmar 9420 is a highly functional, 90 percent whey protein isolate that is designed for fortification in neutral and low pH beverages, says Grace Harris, director of applications and new business at Hilmar. It delivers all amino acids needed for good human health while mixing clear into the liquid and reducing astringency in high-acid applications, she says.

As seniors tend to consume smaller volumes and have less efficient metabolisms, it is important that they consume beverages with high nutritional quality, particularly those with a complete protein like whey, to ensure that they meet energy and nutrient requirements, says Gwen Bargetzi, director of marketing at Hilmar. Research suggests that the essential amino acids found in whey protein can stimulate muscle synthesis and combat sarcopenia, a loss in skeletal muscle mass commonly associated with aging, the company says. This helps aging consumers to retain the muscle needed to remain active later in life, Bargetzi says.

“With the advent of new medicines and medical procedures, we are not only living longer, but living healthier, and we expect our old age to be healthier as well,” Bargetzi says. “The task of feeding us for health has fallen to formulators who must hit the winning product trifecta: nutritional, good tasting and appealing.”

 To appeal to the weak taste buds of older consumers, Hilmar recommends mixing Hilmar 9420 into a highly flavored beverage. As an ingredient with a bland flavor profile, Hilmar 9420 does not interfere with other beverage flavors, Bargetzi says. The company also recommends mixing Hilmar 9420 into iced teas, orange juices and other familiar beverages popular among older consumers, as the ingredient will not impact the beverage’s color or viscosity, she adds. 

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

Recent Articles by Jennifer Storelli

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Top Beverage Flavors of 2014

Traditional flavors make up a large portion of beverage-makers’ selections, but tropical and exotic ones aren’t trailing too far behind. That’s according to research by BNP Media’s Market Research Division for Beverage Industry’s 2014 Product Development Outlook survey. Also see what's anticipated for top-selling flavors of 2015.

Click here to view the infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI February 2015 cover

2015 February

The February 2015 Beverage Industry includes a cover story on Bai Brands, as well as articles about calorie moderation, sparkling and premium wines, and more. Check it out today!

Table Of Contents Subscribe

Wine Trends

Which trend will have the most positive impact on the wine category in 2015?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

STAY CONNECTED

facebook40 twitter    youtubelinkedgoogle+ icon 40px

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!