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Budweiser boasts most-effective Super Bowl ad

Budweiser’s minute-long Clydesdale ad titled “Brotherhood” earned the ranking of most effective ad of Super Bowl XLVII, according to Ace Metrix, a Mountain View, Calif.-based TV and video analytics authority. A brand of St. Louis-based Anheuser-Busch, a wholly owned subsidiary of Anheuser-Busch InBev, Budweiser’s ad achieved an Ace Score of 665, it reports.

“The broad range of creative executions in this year’s Top 10 list — from product intros, iconic storytelling, philanthropy, user-generated content, comedy and hyperbole — show that at the end of the day, it’s great creative — not elaborate social campaigns — that win the hearts and minds of consumers on Super Bowl Sunday,” said Peter Daboll, chief executive officer of Ace Metrix, in a statement. “Budweiser used its beloved Clydesdale to tell a compelling story.”

Rosemont, Ill.-based American Dairy Association’s “Morning Run” ad starring Dwayne “The Rock” Johnson came in second place with a score of 644; Atlanta-based The Coca-Cola Co.’s “Security Camera” commercial came in third with a score of 641; and Cherry Hill, N.J.-based SodaStream International’s “SodaStream Effect” came in seventh overall with a score of 621.

Ace Metrix measures 500 consumers who watch and score each ad across a variety of standardized metrics, which ensures that the rankings are comprehensive and scientifically accurate, the company says.
 

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How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

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