Beverage News

Seattle’s Best Coffee offers free drinks if groundhog sees shadow

In honor of Groundhog Day, Seattle’s Best Coffee, a wholly owned subsidiary of Seattle-based Starbucks Coffee Co., plans to ease the chill of six more weeks of winter with free beverages if the groundhog sees his shadow Feb. 2.

“At Seattle’s Best Coffee we know — without a shadow of a doubt — a delicious cup of coffee is the best way to warm a long winter day,” said Jennifer Dimaris, vice president of brand management at Seattle’s Best Coffee, in a statement. “If Punxsutawney’s famous groundhog predicts more winter days ahead, we want to offer a few lucky Americans the chance to warm up with a hot cup of Seattle’s Best Coffee.”

Those who want to join the festivities can visit Seattle’s Best Coffee’s Facebook page to register to win a free sample of Seattle’s Best Coffee and vote whether they think the groundhog will see his shadow. If Punxsutawney Phil sees his shadow, those who register will be eligible to win one of 10,000 free 1.75-ounce samples of ground coffee to brew up to 10 cups of coffee.
 

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How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

2/18/15 2:00 pm EST

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