New Products / Sports Drinks

Mio Fit

February 5, 2013
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Mio FitDuring Super Bowl XLVII, Kraft Foods Group Inc. unveiled its new Mio Fit liquid water enhancer, which enables consumers to turn water into a zero-calorie sports drink. Packaged in the same squeezable bottle as original Mio, new Mio Fit contains electrolytes and B vitamins. It is available in Arctic Grape and Berry Blast flavors in two bottle sizes with 18 or 12 servings in each bottle. One bottle has a suggested retail price of $3.99.

Kraft Foods Group Inc., Northfield, Ill.
Telephone: 800/431-1002
Internet: www.kraftfoodscompany.com
Distribution: National
Ingredients: Berry Blast: Water, citric acid, salt, propylene glycol, potassium phosphate, malic acid, niacinamide, vitamin B6, vitamin B12, natural flavor, sucralose, acesulfame potassium, potassium citrate, blue No. 1 and potassium sorbate.

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