Have you ever stopped to think about which website you visit the most? I don’t mean for work purposes, but during those times when you are able to sit back and just zone out while surfing the Web. A quick look at my home computer’s history showed an overwhelming number of visits to a fantasy football site. This could be because my husband is looking to defend his title from last year and I’m looking to reclaim my title from the 2010 season. Although our searches are quite sports-centric, we definitely spend our fair share of time on social networking sites as well, and it looks like we aren’t the only ones.
According to New York-based market research firm Nielsen and NM Incite’s “Social Media Report 2012,” consumers continue to spend more time on social networks than on any other type of site. Approximately 20 percent of consumers’ total time online on their personal computers and 30 percent of their total time online on their mobile devices is spent on social networks, the report states. On top of that, total time on social media sites in the United States for both personal computers and mobile devices was up 37 percent to 121 billion minutes in July 2012 compared with 88 billion in July 2011, according to the report.