Beer / New Packages

Lancaster Brewing’s handcrafted look

Big design changes are happening at Lancaster Brewing Co. The brewer released its Winter Warmer Ale with a redesigned label. Accompaning the new label is alancaster in partnership with Wolf Sanctuary of Pennsylvania. Lancaster Brewing is donating 25 cents from each case of Winter Warmer beer sales toward the nonprofit organization that cares for the more than 40 wolves at its 120-acre sanctuary located in Lititz, Pa. In addition to redesigning Winter Warmer’s label, Lancaster Brewing recently redesigned the labels for some of its flagship beers, including Strawberry Wheat, Milk Stout and Hop Hog, designed by Art Director Josh Weirich. “We essentially took elements of the old labels but introduced more of a handcrafted look. We wanted to emphasize the high quality of the beers and reflect it in the visual representation of their labels,” Weirich said in a statement. 

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How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

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