3ZERO’s Caribbean spirit
3ZERO Ltd. introduced 3ZERO Platinum Blend Rum, a Caribbean white rum. 3ZERO Ltd. engaged the services and resources of Saxco International LLC to create a unique and attractive package with a bold and engaging eye appeal and a prominent shelf appearance, Saxco says. To get the project under way, Saxco sourced and supplied an extra flint 750-ml oval-shaped bottle with a long neck and round shoulders from Piramal Glass. Piramal also silk-screened the 3ZERO black logo type on the front of the bottle and provided the 12-bottle black shipping cartons with the 3ZERO logos in white. In addition, Saxco called upon J.C. Ribeiro to supply the black plastic natural cork top with the 3ZERO logo screen printed in a circle on the top. The natural cork was treated with a special white spirits wash to ensure that the taste of the product would remain fully preserved after bottling, it says. 3ZERO Ltd. provided its own black, white and silver foiled self-adhesive pressure-sensitive label, which wraps around the bottle.