Beverage News

Dunkin’ Donuts engages fans on Twitter to reveal new flavor

Dunkin’ Donuts, Canton, Mass., is asking its Twitter followers to help reveal the newest flavor of Dunkin’ Donuts K-Cup packs with the Next Dunkin’ K-Cup Pack Sweepstakes. Through Jan. 11, followers of Dunkin’ Donuts on Twitter (@DunkinDonuts) can tweet their guess daily for the brand’s newest K-Cup pack flavor using the hashtag #NextDDKCup. Throughout the sweepstakes, coffee beans covering the brand’s Twitter header image will disappear in real time according to the volume of tweets that contain the sweepstakes hashtag. The new flavor will be revealed following the promotion and will be available for a limited time at participating U.S. Dunkin’ Donuts restaurants beginning in February. Eligible participants who enter, regardless of whether they guess the new flavor correctly, have a daily chance to win one of three $50 Dunkin’ Donuts mGifts.
 
“Through listening and engaging, we know that Dunkin’ K-Cup packs are a fan favorite among our passionate social media community,” said Scott Hudler, vice president of global consumer engagement for Dunkin’ Brands, in a statement. “Prior to offering Dunkin’ K-Cup packs in 2011, they were one of the top product requests from social media, and now our fans frequently ask about new flavor varieties. Inspired by this enthusiasm, we are excited to offer our Twitter followers a unique opportunity to unveil our newest Dunkin’ K-Cup pack variety in real-time.”
 
Dunkin’ K-Cup packs are available exclusively at participating Dunkin’ Donuts restaurants nationwide and at participating Baskin-Robbins restaurants in California.

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Top Beverage Flavors of 2014

Traditional flavors make up a large portion of beverage-makers’ selections, but tropical and exotic ones aren’t trailing too far behind. That’s according to research by BNP Media’s Market Research Division for Beverage Industry’s 2014 Product Development Outlook survey. Also see what's anticipated for top-selling flavors of 2015.

Click here to view the infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI February 2015 cover

2015 February

The February 2015 Beverage Industry includes a cover story on Bai Brands, as well as articles about calorie moderation, sparkling and premium wines, and more. Check it out today!

Table Of Contents Subscribe

Wine Trends

Which trend will have the most positive impact on the wine category in 2015?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

STAY CONNECTED

facebook40 twitter    youtubelinkedgoogle+ icon 40px

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!