Beverage News

Skinnygirl promotes inspiration for a cause

Skinnygirl Cocktails, a brand of Deerfield, Ill.-based Beam Inc., has partnered with the Dress for Success organization to launch the Inspire Like a Lady campaign, which is designed to encourage people to join the cause and help support and inspire women everywhere through inspirational messages that answer the simple question, “Who has inspired you today?”

Skinnygirl Cocktails donated $150,000 to Dress for Success to kick off the partnership and celebrate the organization’s efforts to provide professional attire and career development tools to women around the world. In addition to this donation, Skinnygirl Cocktails will donate $1 to Dress for Success up to $100,000 for every inspirational story or message posted on its Facebook page.

“Skinnygirl Cocktails is extremely excited and honored to support an organization that empowers women by offering them the tools needed to succeed in work and in life,” said Megan Frank, director of Skinnygirl Cocktails, in a statement. “Our partnership with Dress for Success will celebrate the inspirations that have helped women become who they are and hopefully encourage them to help and support others.”

Joi Gordon, chief executive officer of Dress for Success, voiced the organization’s gratitude for the partnership in a statement, saying: “We are beyond thrilled to be partnering with Skinnygirl Cocktails for the Inspire Like a Lady campaign that encourages people to share their stories to inspire others and honor those who have supported them. With their help, we will continue to help disadvantaged women attain economic independence, build and sustain rewarding careers, and grow into leaders.”
 

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI September 2014 cover

2014 September

The September 2014 Beverage Industry includes a cover story on our Wholesaler of the Year, The Odom Corp., as well as articles about single-cup and iced coffees, cconvenience store growth, vegetable flavors, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Coffee Segments

Which coffee segment will be impacted the most by coffee bean increases?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!

STAY CONNECTED

facebook40 twitter    youtubelinkedgoogle+ icon 40px