Beverage News

Lakefront Brewery launches Black Friday brew

November 20, 2012
/ Print / Reprints /
ShareMore
/ Text Size+

Milwaukee-based Lakefront Brewery Inc. will introduce its Black Friday imperial India-style black ale on Black Friday, Nov. 23.

The special-edition brew will go on sale at 8 a.m. and will be available for purchase only on Black Friday at the brewery. Featuring 10 percent alcohol by volume, Lakefront describes the beer as a dark ale with ample pine and citrus aromas.

“We know people want to get up early and find the one-day-only, exclusive deals on Black Friday, and we wanted to offer our customers an exclusive beer worthy of getting up early,” Chris Johnson, Lakefront’s marketing director, said in a statement.

The first 300 people that buy the beer also will receive a Black Friday pint glass, says Jessica Koehler, brewery hospitality director.

“Because this beer is so limited, we expect demand to be high for people to buy the ultimate beer gift for their friends and relatives,” Koehler said in a statement. “This will be the go-to gift for the beer lover.”

The brewery also will host its second annual Black Friday festivities, which will feature 12 hours of continuous brewery tours, in conjunction with the launch. Patrons can buy advanced brewery tour tickets on the brewery’s website if they want a guaranteed spot on a specific tour.

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).

THE MAGAZINE

Beverage Industry Magazine

BI April 2014 cover

2014 April

The April 2014 Beverage Industry includes a cover story on moonshine, as well as articles about CSD brands, whiskey, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Spirits Segments

Which spirits segment will perform the best in 2014?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!

STAY CONNECTED

facebook40 twitter    youtubelinked