- THE MAGAZINE
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- BEVERAGE R&D
Pernod Ricard USA launched Kahlúa Midnight, a 70-proof mix of rum and black coffee liqueur. The company says it is intended to be consumed chilled as a shot. The spirit features a smooth, bold and slightly sweet taste and is targeted at male consumers between the ages of 21 and 34, it adds. A 750-ml bottle has a suggested retail price of $23.99.
Pernod Ricard USA, Purchase, N.Y.