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Vitamin Squeeze Powder Water Enhancer

Vitamin Squeeze Powder Water EnhancerEcosentials LLC plans to launch Vitamin Squeeze Powder Water Enhancers in December or early January. Packaged in a patent-pending squeezable bottle designed for on-the-go use, Vitamin Squeeze Powder Water Enhancers contain vitamins C, D, B3, B5, B6 and B12 as well as electrolytes, zinc and chromium. The brand will include five multi-vitamin flavors — Strawberry Watermelon, Lemonade, Fruit Punch, Acai Grape Pomegranate and Pink Grapefruit — as well as three energy flavors — Black Cherry, Blood Orange and Blueberry Pomegranate Acai — which are supplemented with 60 mg of caffeine. Each 24-gram bottle holds 12 servings and is free of calories, sugar and carbohydrates. A bottle will have a suggested retail price of $3.99. The company also is working on a line of functional water enhancers that aid in appetite suppression, relaxation, joint health, heart health, memory improvement and digestive health.

Ecosentials LLC, Phoenix, Ariz.
Telephone: 602/343-2263
Internet: www.vitaminsqueeze.com
Distribution: Select markets

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How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

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The March 2015 Beverage Industry includes a cover story on Lagunitas Brewing Co., as well as articles on the 2015 Beer Report, cocktail mixology, and more. Check it out today!

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