Beverage News

Miller Lite sponsors ‘Beersgiving’ celebrations

November 13, 2012
/ Print / Reprints /
ShareMore
/ Text Size+

According to a study by Kelton Research on behalf of Miller Lite, more than half of Americans gather with friends or family the night before Thanksgiving. This year, Chicago-based MillerCoors' Miller Lite brand is sponsoring some of those get-togethers by giving away $50,000 toward what it's calling "Beersgiving" celebrations.

Fans of legal drinking age can enter on Miller Lite's Facebook page starting at 1 p.m. Eastern Standard Time on Tues., Nov. 13, to receive one of 2,000 $25 gift cards so they can enjoy a Beersgiving Miller Time with their friends. The gift cards will be mailed to the first 2,000 eligible entrants.

The concept of Beersgiving was founded upon the spirit of reconnecting with friends, which is how 80 million Americans age 21 and older spend the night before Thanksgiving, according to the survey. Close to half of the consumers surveyed say they look forward to Beersgiving because it is a great night to catch up with people they don't see as often as they'd like to, Kelton Research reports. Plus, the most popular beverage choice of the night is beer, with one-third of drinkers toasting their friendships over a brew that night, it says.

"Thanksgiving Eve has long been a night when friends reconnect over a beer, so we want to say thanks by sponsoring their Beersgiving celebrations," said Ryan Reis, Miller Lite senior director of marketing, in a statement. "Whether it's the group of friends you grew up with or a buddy who now lives across the country, getting together, having a beer or two and sharing memories while creating new ones is what Miller Time is all about."

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Wine Riot - Chicago

Second Glass hosted Wine Riot in Chicago on May 2 and 3. Wine Riot offered attendees an all-access pass to hundreds of new wines as well as multiple educational sessions about different wine styles and varietals. (Photos by Jennifer Haderspeck)

6/25/14 2:00 pm EDT

Crafting growth: A look into the bourgeoning craft beer market

Learn how the beer segment is performing and where it is heading, what to consider before expanding your markets and innovations that are captivating consumer audiences.

Podcasts

Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI July 2014 cover

2014 July

The July 2014 Beverage Industry includes a cover story on the 2014 State of the Industry, as well as articles about PepsiCo Americas Beverages, Rooibee Red Tea kids line, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Best Beverage Categories

Which beverage category will perform the best in the second half of 2014?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!

STAY CONNECTED

facebook40 twitter    youtubelinkedgoogle+ icon 40px