SodaStream licenses two of Campbell’s V8 brands
Campbell Soup Co., Camden, N.J., and SodaStream International Ltd., Airport City, Israel, announced an agreement to license Campbell’s V8 Splash and V8 V-Fusion brands for the SodaStream home beverage carbonation system. Initial flavors for the V8 Splash brand will include Tropical Blend, Berry Blend and Fruit Medley. V8 V-Fusion concentrates will be available in Strawberry Banana, Pomegranate Blueberry and Peach Mango varieties.
“Creating V8 Splash and V8 V-Fusion products through the popular SodaStream carbonated beverage system gives people another way to enjoy their favorite V8 beverages and brings new growth for Campbell’s beverage business,” said Michael Barkley, Campbell’s vice president and general manager of beverages, in a statement.
Daniel Birnbaum, chief executive officer of SodaStream, added: “We are excited to bring together our revolutionary beverage system with a respected company like Campbell, who is well-known for their iconic brands. This relationship demonstrates our commitment to providing innovative products, and we are confident that the addition of the delicious V8 Splash and V8 V-Fusion drinks to our product portfolio will further strengthen the appeal of SodaStream’s many benefits. We believe this partnership will help us attract new consumers who already enjoy these brands but have yet to discover how smart, simple and empowering it is to be able to make great-tasting carbonated V8 beverages at home.”
The products are expected to be available during the second quarter of 2013. The terms of the agreement were not disclosed.