Beverage News

SodaStream licenses two of Campbell’s V8 brands

November 12, 2012

SodaStream V8 SplashCampbell Soup Co., Camden, N.J., and SodaStream International Ltd., Airport City, Israel, announced an agreement to license Campbell’s V8 Splash and V8 V-Fusion brands for the SodaStream home beverage carbonation system. Initial flavors for the V8 Splash brand will include Tropical Blend, Berry Blend and Fruit Medley. V8 V-Fusion concentrates will be available in Strawberry Banana, Pomegranate Blueberry and Peach Mango varieties.

“Creating V8 Splash and V8 V-Fusion products through the popular SodaStream carbonated beverage system gives people another way to enjoy their favorite V8 beverages and brings new growth for Campbell’s beverage business,” said Michael Barkley, Campbell’s vice president and general manager of beverages, in a statement.

Daniel Birnbaum, chief executive officer of SodaStream, added: “We are excited to bring together our revolutionary beverage system with a respected company like Campbell, who is well-known for their iconic brands. This relationship demonstrates our commitment to providing innovative products, and we are confident that the addition of the delicious V8 Splash and V8 V-Fusion drinks to our product portfolio will further strengthen the appeal of SodaStream’s many benefits. We believe this partnership will help us attract new consumers who already enjoy these brands but have yet to discover how smart, simple and empowering it is to be able to make great-tasting carbonated V8 beverages at home.”

The products are expected to be available during the second quarter of 2013. The terms of the agreement were not disclosed.

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).

Beverage Industry Magazine

BI April 2014 cover

2014 April

The April 2014 Beverage Industry includes a cover story on moonshine, as well as articles about CSD brands, whiskey, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Spirits Segments

Which spirits segment will perform the best in 2014?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!

STAY CONNECTED

facebook40 twitter    youtubelinked