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Brown-Forman Corp. teamed up with Frank Sinatra Enterprises to launch Jack Daniel’s Sinatra Select whiskey exclusively at travel retail outlets. Crafted from special “Sinatra barrels” featuring extra layers of toasted wood on the inner surface, the Jack Daniel’s Sinatra Select is bottled at 90 proof and comes in a specially designed 1-liter bottle. The package also includes a specially designed gift box and a book that tells the story about the connection between Jack Daniel’s and Frank Sinatra. In addition to travel retail outlets, Jack Daniel’s Sinatra Select will be available at the Jack Daniel’s Distillery in Lynchburg, Tenn., in 2013.
Brown-Forman Corp., Louisville, Ky.
Distribution: Select markets