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- BEVERAGE R&D
This month, Diageo North America will launch a limited-edition holiday beer under the Guinness brand name. Guinness Generous Ale was created to commemorate founder Arthur Guinness’ legacy as a philanthropist and renowned brewer, the company says. The beer features the brand’s signature roasted barley in the style of a traditional English ale. Guinness Generous Ale will be available as part of a new Guiness Winter Selection variety pack, which also includes Guinness Black Lager, Guinness Draught and Guinness Foreign Extra Stout. The 12-pack will retail for approximately $15.99.
Diageo North America, Norwalk, Conn.