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Winery Exchange Inc. launched Acronym GR8 Red Wine, which is a red blend dominated by Pinot Noir and Syrah varietals. Red blends have been found to be popular among millennials and so have acronyms, according to the company. Therefore, the brand name of the wine was specifically developed to entice millennial consumers. A 750-ml bottle retails for between $9.99 and $14.99.
Winery Exchange Inc., Novato, Calif.
Distribution: Select markets