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- BEVERAGE R&D
New York Spring Water Inc. launched VBlast Gator Pit Energy Formula, a sugar-free, taurine-free energy drink with B-complex vitamins, natural flavors and spring water. Like other beverages in the VBlast portfolio, VBlast Gator Pit Energy Formula features a patented reservoir cap that releases a liquid vitamin blend into 16.9 ounces of water, which ensures that the vitamins maintain potency during at least 9 months of room-temperature storage, the company says. VBlast Gator Pit Energy Formula currently is available in Lemon Lime and also will be available in Mango Guanabana. A bottle has a suggested retail price between $1.49 and $1.89.
New York Spring Water Inc., New York
Distribution: Select markets