New York Spring Water Inc. launched VBlast Gator Pit Energy Formula, a sugar-free, taurine-free energy drink with B-complex vitamins, natural flavors and spring water. Like other beverages in the VBlast portfolio, VBlast Gator Pit Energy Formula features a patented reservoir cap that releases a liquid vitamin blend into 16.9 ounces of water, which ensures that the vitamins maintain potency during at least 9 months of room-temperature storage, the company says. VBlast Gator Pit Energy Formula currently is available in Lemon Lime and also will be available in Mango Guanabana. A bottle has a suggested retail price between $1.49 and $1.89.

New York Spring Water Inc., New York
Telephone: 212/777-4649
Internet: www.newyorkspringwater.com
Distribution: Select markets