Beverage News

Red Bull debuts new flavors, marketing initiatives at NACS

Limited-edition Red Bull Energy Drink can featuring All-Star basketball guard Rajon RondoAt the National Association of Convenience Stores (NACS) conference in Las Vegas, Red Bull USA, Santa Monica, Calif., announced that it will launch three new flavored energy drinks called Red Bull Editions nationwide in March 2013. The Red Bull Editions line will include The Red Edition, The Silver Edition and The Blue Edition, which feature cranberry, lime and blueberry flavors, respectively. Each flavor provides the same energy and functional benefits as the original but also brings a new flavor to the mix as well as a new can design. The drinks will be sold individually in 8.4-ounce cans and in four-packs priced in line with Red Bull Energy Drink, Red Bull Sugarfree and Red Bull Total Zero.

The company also introduced a limited-edition Red Bull Energy Drink can featuring All-Star basketball guard Rajon Rondo, which began hitting shelves Oct. 1 in anticipation of the season tip-off. The can will be available for a limited time at convenience, grocery and drug stores throughout Boston and the Northeast. A 12-ounce can retails for approximately $2.99, which is in line with the rest of Red Bull’s energy drinks.

Additionally, Red Bull launched a next-generation mobile racing game on special multi-packs, timed with the return of the Formula 1 to the United Stations Grand Prix in Austin, Texas, next month. The Red Bull Augmented Racing Reloaded game enables fans to use a Red Bull can to “draw” their own racetrack by moving the can in front of their iPhone or Android camera. Players compete with racers from around the world for the best time on tracks, which then can be shared via Facebook. The Red Bull Augmented Racing Reloaded four-packs of 8.4-ounce cans currently are available throughout the United States at convenience, grocery and drug stores for both the Red Bull Energy Drink and Red Bull Sugarfree product lines. On Nov. 1, Red Bull will launch the Red Bull Augmented Racing Reloaded 12-packs. A four-pack has a suggested retail price of $7.79, and a 12-pack will retail for approximately $20.99.

Did you enjoy this article? Click here to subscribe to Beverage Industry

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI April 2015 cover

2015 April

The April 2015 Beverage Industry includes a cover story on Zevia's natural sweetener, as well as articles on CSDs, whiskey, and more. Check it out today!

Table Of Contents Subscribe

CSD Category

What innovation or trend could reinvigorate the CSD category?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

STAY CONNECTED

facebook40 twitter    youtubelinkedgoogle+ icon 40px

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!