- THE MAGAZINE
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- BEVERAGE R&D
LifeAid Beverage Co. launched PartyAid, a functional beverage formulated to enhance, replenish and restore the body and mind before, during or after a night of partying. Containing 45 calories in each 12-ounce can, the drink is all-natural and sweetened with blue agave nectar and stevia. By fortifying partiers with ingredients that can be lost during a night out, the company says consumers can enjoy a longer evening and recover more quickly the next day. One can retails for approximately $2.99.
LifeAid Beverage Co., Santa Cruz, Calif.
Distribution: Select markets
Ingredients: Carbonated filtered water, blue agave nectar, natural flavors, citric acid, malic acid, natural color, gum acacia, 5-HTP, monopotassium, L-carnitine base, L-tyrosine, calcium lactate gluconate, niacinamide, D-calcium pantothenate, absorbic acid, magnesium lactate dihdrate, eleutherococcus senticosus, milk thistle extract, stevia, zinc sulfate monohydrate, pyridoxine hydrochloride, folic acid, biotin, sodium selenium, vitamin B12, vitamin D3, vitamin A palmitate and DL-alpha tocopheryl acetate.