Beverage News

Mountain Dew brings back Double XP promotion in anticipation of Halo 4

October 2, 2012
/ Print / Reprints /
/ Text Size+

Purchase, N.Y.-based PepsiCo brands Mountain Dew and Doritos announced the return of their Double XP promotion as part of the Nov. 6 launch of the Halo 4 video game. Double XP provides fans with unique opportunities to experience the next installment of the gaming saga, the companies say.

Players can get a head start on the game by opening an account at or where they'll be able to unlock and load future XP matches that can be redeemed to amplify the multi-player experience, accelerate Halo 4 specializations, and reveal ultra-new gear and weapons. In addition to being able to customize armor permutations, for the first time in Halo history, players will be able to preselect their arsenals before entering the gaming landscape.

Once an account is created on the DewXP or DoritosXP site, fans can purchase specially marked packages of Mountain Dew and Doritos products and enter the on-pack codes online starting Oct. 15 to load XP matches, which can be redeemed for use once Halo 4 launches.

Fans can unlock even more XP matches by purchasing Mountain Dew and Doritos products together or purchasing specially marked 24-packs of Mountain Dew and 10.5- or 11.5-ounce bags of Doritos chips at Walmart. Plus, Halo 4 games sold at Walmart will include an insert with a unique code that can be used to multiply XP matches when paired with the on-package Mountain Dew and Doritos product codes.

Beginning in late October, fans also can unlock Double XP matches, Halo 4 game content and badges at any 7-Eleven location nationwide with an exclusive King of the Hill mobile app and the purchase of Mountain Dew and Doritos products.

"Gaming is in the DNA of Dew Nation," said Brett O'Brien, vice president of marketing for Mountain Dew, in a statement. "We know gamers bring an awesome amount of passion to Dew, and we're excited to help them level-up their Halo experience like never before thanks to Double XP."

"The Doritos brand is all about fueling bold experiences — look no further than our legacy in gaming," said Ram Krishnan, vice president of marketing for Frito-Lay North America, in a statement. "From letting our fans have the opportunity to work alongside Microsoft developers to create their own epic video games to partnering with the biggest games of the year, like Halo 4, Doritos knows its consumers live for the game, and we're all about taking it to the next level."

For complete details, visit or

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.



Image Galleries

International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).

Beverage Industry Magazine

BI April 2014 cover

2014 April

The April 2014 Beverage Industry includes a cover story on moonshine, as well as articles about CSD brands, whiskey, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Spirits Segments

Which spirits segment will perform the best in 2014?
View Results Poll Archive


Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products


Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!


facebook40 twitter    youtubelinked