Beverage News

V8 V-Fusion launches juice boxes for children

September 18, 2012
/ Print / Reprints /
ShareMore
/ Text Size+

Campbell Soup Co., Camden, N.J., launched V8 V-Fusion juice drink boxes to help children consume more vegetables. One of the 20 new beverages launched by the company in the last two years, the V-Fusion juice boxes join the V8 portfolio of beverages and offer a convenient, on-the-go way to consume vegetables, the company says.

The single-serve juice boxes are available in Apple, Berry and Fruit Punch flavors and provide a combined serving of fruit and vegetables. As a naturally sweetened beverage, V8 V-Fusion juice boxes contain no added sugar and also offer vitamin C. Packaging for these new juice drinks features vibrant colors and playful images of dinosaurs.

“We listened closely to moms, spent time with kids and worked with our research team to marry the needs of both,” said Mike Barkley, vice president and general manager of V8 Beverages, in a statement. “The result is a convenient, tidy package with a fun design that delivers the great-tasting vegetable and fruit juice people expect from V8 V-Fusion."

V8 V-Fusion juice drink boxes are sold nationwide in eight-packs of 6.75-ounce boxes for approximately $3.29.
 

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).

Beverage Industry Magazine

BI April 2014 cover

2014 April

The April 2014 Beverage Industry includes a cover story on moonshine, as well as articles about CSD brands, whiskey, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Spirits Segments

Which spirits segment will perform the best in 2014?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!

STAY CONNECTED

facebook40 twitter    youtubelinked