Economic times might be helping to entice consumers to opt for in-home coffee consumption; however, consumers are finding ways to ensure that their cups of coffee at home are just as enjoyable.
According to an August report from Santa Monica, Calif.-based IBISWorld titled “Coffee Production in the U.S.,” coffee revenue for the five years leading up to 2012 is expected to increase at an average rate of 5.2 percent a year to $9.6 billion in 2012. The market research firm’s report credits a number of factors for this growth, including an increase in raw coffee prices, passing along those prices to consumers, promotion of the health benefits of coffee, which are supported by science, and the expansion of coffeehouses, which have revived demand for the category. However, the report notes that because coffee bean prices are anticipated to decrease, revenue is expected to grow only 1 percent in 2012 compared with the 5.2 percent estimated for the five-year period ending in 2012.