Bottled Water

2012 State of the Industry: Bottled Water

July 18, 2012
/ Print / Reprints /
ShareMore
/ Text Size+
Trans

The overall bottled water category reported nearly $6.7 billion in sales and a 3.4 percent increase in dollar sales during the  52 weeks ending April 14 in food, drugwatersi and mass merchandise stores including Walmart, according to New York City-based Nielsen. Leading the category’s growth was the sparkling/carbonated water segment, which overall reported 17.3 percent growth to $825 million in Nielsen’s measured channels during the 52 weeks leading up to April 14. Within the segment, low-calorie sparkling/carbonated water experienced a nearly 29 percent increase in sales in Nielsen’s measured channels for the same time period.

Making up the bulk of category sales is the still/non-carbonated bottled water segment, which reported a 1.7 percent increase and a total of nearly $5.9 billion in sales in Nielsen’s measured channels for the 52 weeks ending April 14.

Private label tops dollar sales and market share in both the still/convenience and sparkling/mineral water segments, according to sales information from Chicago-based market research firm SymphonyIRI Group. In the convenience/still bottled water segment, private label maintains 15.4 percent market share and captured $1 billion in sales in supermarkets, drug, gas, convenience and mass merchandise retailers, excluding Walmart, club and liquor stores, for the 52 weeks ending April 15, according to SymphonyIRI data. In the sparkling water segment, private label also takes the No. 1 spot with 21 percent market share and nearly $108 million in dollar sales in SymphonyIRI’s measured channels during the same time period.

“People see very little difference in quality between branded and private label,” said Garima Goel Lal, senior analyst with Mintel, Chicago, in Beverage Industry’s October issue. “[Mintel] just did [its] private label report and according to our survey, bottled water is the second biggest product that people see very little difference between the branded and private label products.”

Reporting double-digit growth in the convenience/still bottled water category in SymphonyIRI’s measured channels for the 52 weeks ending April 15 were Nestlé Pure Life from Nestlé Waters, Stamford, Conn., as well as Glaceau Smartwater and Vitaminwater Zero from The Coca-Cola Co., Atlanta. Nestlé Pure Life showed a 17 percent increase for a total of $391 million in sales in SymphonyIRI’s measured channels during the same time period. Smartwater experienced a nearly 25 percent increase for almost $379 million in sales, and fellow Glaceau brand Vitaminwater Zero hit its stride with a 16 percent increase for close to $213 million in sales in SymphonyIRI measured channels during the time period.

Within the sparkling and/or mineral water category, six of the Top 10 brands reported double-digit growth in SymphonyIRI’s measured channels for the 52 weeks ending April 15. Among them were Nestlé Waters brands Perrier, San Pellegrino and Arrowhead, while the company’s Poland Spring brand grew 6.9 percent in the same time period.

Providing flavored sparkling water options, La Croix from National Beverage Co. reported a 30 percent increase in dollar sales for nearly $46 million in sales in measured channels during the 52 weeks leading up to April 15, according to SymphonyIRI. In addition, Sparkling Ice from TalkingRain Beverage Co., Preston, Wash., expanded its line of eight flavors of zero-calorie sparkling waters nationally. As of April 15, Sparkling Ice reported quadruple-digit growth for a total of $49 million in sales in measured channels, according to SymphonyIRI.  BI 

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

6/25/14 2:00 pm EDT

Crafting growth: A look into the bourgeoning craft beer market

Learn how the beer segment is performing and where it is heading, what to consider before expanding your markets and innovations that are captivating consumer audiences.

Podcasts

Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI August 2014 cover

2014 August

The August 2014 Beverage Industry includes a cover story on KeVita, as well as articles about beverage consumers, natural and organic varieties, smart snacks, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Best Beverage Categories

Which beverage category will perform the best in the second half of 2014?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!

STAY CONNECTED

facebook40 twitter    youtubelinkedgoogle+ icon 40px