Beverage News / Tea and Coffee

Seattle’s Best searches for ‘next great coffee drink’

June 19, 2012
/ Print / Reprints /
ShareMore
/ Text Size+

Seattle’s Best Coffee, part of Starbucks Corp., Seattle, teamed with celebrity chef and “Next Food Network Star” winner Jeff Mauro to launch the Red Cup Showdown, a national search at state fairs and on Facebook to find the most imaginative new coffee drink. The grand prize winner will be awarded $10,000 and the chance to have their coffee drink featured at Seattle’s Best Coffee locations across North America.

The Red Cup Showdown will take a 3,000 mile journey and host live competitions alongside pie contests, bake-offs and strawberry jam competitions at five state fairs across the country.

“Every summer, more than 100 million Americans take their taste buds for a ride at the fairs,” said Chris Bruzzo, chief marketing officer for Seattle’s Best Coffee, in a statement. “The fair is home of the unimaginable and undeniably delicious. We can’t wait to see how local cooks have reinvented our coffee, and also give fairgoers a taste of our fair-inspired drinks.”

Fairgoers at state fairs in California, Ohio, Wisconsin, Illinois and Iowa will be able to cool off with a free iced coffee drink from the festival-influenced choices, including Cotton Candy Mocha, Elephant Ear Latte and Carmel Pretzel Mocha. In addition, fairgoers will be able to pose for a free souvenir digital photo inside a life-sized red mug, take a spin at the prize wheel and receive a free sample of Seattle’s Best Coffee to brew at home.

Fans also can join the Red Cup Showdown on Facebook, which will accept “Next Great Coffee Drink” recipes through July 27. The brand’s Facebook page also will follow the journey with Mauro and announce the winners of the live competitions.

Five finalists will be named from the state fair competitions, one from each state, and one finalist will be named from the Facebook contest. A panel of judges will select the finalists based on use of Seattle’s Best Coffee, appetite appeal, uniqueness and the story behind the coffee drink idea. The six finalists will win a trip to New York City where they will battle for the grand prize in the finale Red Cup Showdown live competition Aug. 23. The public also will be able to vote for their favorite finalist from Aug. 18 to 22. The grand-prize winning coffee drink will be selected based on the votes of the judging panel as well as Facebook votes.

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

Podcasts

Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI September 2014 cover

2014 September

The September 2014 Beverage Industry includes a cover story on our Wholesaler of the Year, The Odom Corp., as well as articles about single-cup and iced coffees, cconvenience store growth, vegetable flavors, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Coffee Segments

Which coffee segment will be impacted the most by coffee bean increases?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!

STAY CONNECTED

facebook40 twitter    youtubelinkedgoogle+ icon 40px