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- BEVERAGE R&D
After weeks of public voting, fans have appointed Salisbury, N.C.-based Caroline Beverage Corp.’s second annual Miss Cheerwine. Bria Freed of Fort Myers, Fla., was selected to represent the 95-year-old family-owned soda as brand ambassador to spread the Legend of the South in the ultimate summer job.
In her role as Miss Cheerwine, Freed’s responsibilities will include spreading good cheer, meeting with Cheerwine fans and introducing the soft drink to enthusiasts across the Southeast this summer. She will take the reins from Spencer Cummings, who served as the inaugural Miss Cheerwine in 2011.
After the success of last year's Summer Legend Tour, the public was invited to help choose this year's representative.
"Cheerwine has some of the most enthusiastic fans in the world, and we wanted to hear their voices when selecting the 2012 Miss Cheerwine," said Joy Ritchie, assistant brand manager for Cheerwine, in a statement. "We're proud to say that Bria will be joining the family; she's the living embodiment of the sweetness, smarts, charm and fun that we've always been known for."
Joyful, vivacious and delightful, Freed exemplifies the values that have made Cheerwine a Southern icon, balancing her college studies with giving back to the community and working at a local hospital, the company says. She has loved Cheerwine since she discovered it as a child on family vacations in the Carolinas, it adds.
"When I first discovered Cheerwine at the age of 11, there was something about the bubbles that put a smile on my face right away," Freed said in a statement. "And when it became available in Florida and I heard about this Miss Cheerwine search, I was thrilled. Every sip of Cheerwine brings me back to those times traveling with my family, and I can't wait to help people make vivid Cheerwine memories of their own."