Beverage News

Fan favorite named 2012 Miss Cheerwine

June 5, 2012
KEYWORDS cheerwine
/ Print / Reprints /
ShareMore
/ Text Size+

After weeks of public voting, fans have appointed Salisbury, N.C.-based Caroline Beverage Corp.’s second annual Miss Cheerwine. Bria Freed of Fort Myers, Fla., was selected to represent the 95-year-old family-owned soda as brand ambassador to spread the Legend of the South in the ultimate summer job.

In her role as Miss Cheerwine, Freed’s responsibilities will include spreading good cheer, meeting with Cheerwine fans and introducing the soft drink to enthusiasts across the Southeast this summer.  She will take the reins from Spencer Cummings, who served as the inaugural Miss Cheerwine in 2011.

After the success of last year's Summer Legend Tour, the public was invited to help choose this year's representative.

"Cheerwine has some of the most enthusiastic fans in the world, and we wanted to hear their voices when selecting the 2012 Miss Cheerwine," said Joy Ritchie, assistant brand manager for Cheerwine, in a statement. "We're proud to say that Bria will be joining the family; she's the living embodiment of the sweetness, smarts, charm and fun that we've always been known for."

Joyful, vivacious and delightful, Freed exemplifies the values that have made Cheerwine a Southern icon, balancing her college studies with giving back to the community and working at a local hospital, the company says. She has loved Cheerwine since she discovered it as a child on family vacations in the Carolinas, it adds.

"When I first discovered Cheerwine at the age of 11, there was something about the bubbles that put a smile on my face right away," Freed said in a statement. "And when it became available in Florida and I heard about this Miss Cheerwine search, I was thrilled. Every sip of Cheerwine brings me back to those times traveling with my family, and I can't wait to help people make vivid Cheerwine memories of their own."

Freed will attend concerts, sporting events and festivals throughout the Southeast this summer. To learn more about Miss Cheerwine, visit facebook.com/cheerwineor twitter.com/drinkcheerwine.

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI October 2014 cover

2014 October

The October 2014 Beverage Industry includes a cover story on our 2014 Executive of the Year, Keurig Green Mountain's CEO Brian Kelley, as well as articles about bottled water consumption, whey nutrition, and more. Check it out today!

Table Of Contents Subscribe

Bottled Water Trends

Which bottled-water trend will fare the best in 2015?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

STAY CONNECTED

facebook40 twitter    youtubelinkedgoogle+ icon 40px

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!