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PediaSure SideKicks Clear

PediaSure SideKicks ClearAbbott Nutrition, a division of Abbott, launched a line of nutritional drinks formulated for children with picky eating habits, it says. In each 6.8-ounce serving, PediaSure SideKicks Clear drinks provide as much protein as one large egg, as much vitamin D as a 6-ounce cup of yogurt, and as much vitamin A as a half cup of zucchini, the company says. Available in Tropical Fruit and Berry flavors, each variety contains 120 calories and 19 essential vitamins and minerals, including three essential antioxidants. Plus, the clear formulation ensures that there won’t be any stains if it is spilled, it adds. An eight-pack of 6.8-ounce cartons has a suggested retail price of $10.99.

Abbott Nutrition, Abbott Park, Ill.
Telephone: 800/227-5767
Internet: www.pediasure.com
Distribution: National
Ingredients: Wild Berry: Water, corn maltodextrin, whey protein isolate, sugar, citric acid, natural flavor, phosphoric acid, ascorbic acid, sucralose, acesulfame potassium, zinc sulfate, DL–alpha–tocopheryl acetate, ferrous sulfate, niacinamide, manganese sulfate, calcium pantothenate, cupric sulfate, vitamin A palmitate, folic acid, thiamine chloride hydrochloride, pyridoxine hydrochloride, riboflavin, chromium chloride, sodium molybdate, biotin, potassium iodide, sodium selenate, phylloquinone, vitamin D3 and cyanocobalamin.

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How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

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