- THE MAGAZINE
- CATEGORY FOCUS
- BEVERAGE R&D
PepsiCo, Purchase, N.Y., expanded its Sierra Mist carbonated soft drink brand with the addition of its newest flavor, Strawberry Kiwi Splash. The new flavor is made with real sugar and does not contain artificial additives or preservatives, the company says.
As part of the flavor’s introduction, Sierra Mist Natural introduced a contest that will send five families to the Grand Canyon for the ultimate vacation. Through July 31, fans can enter the Natural Wonder contest on the brand’s Facebook page.
“For the past few weeks, consumers have been playing a ‘guess the new flavor quiz’ on Facebook and since our big reveal, we’ve had terrific response to the Sierra Mist Natural Strawberry Kiwi flavor,” said Jayanthi Raja Segaran, brand marketing senior manager for Sierra Mist, in a statement. “Now that we’ve launched our latest flavor, we’re excited to spread the spirit by giving consumers a chance to win a trip to the Grand Canyon.”