Beverage News

Coca-Cola tops list of most valuable global beverage brands

May 22, 2012
/ Print / Reprints /
ShareMore
/ Text Size+

Coca-Cola ranks as the No. 1 most valuable global beverage brand at $74.3 billion, according to the annual BrandZ Top 100 Most Valuable Global Brands study by Millward Brown, New York City. Following Coca-Cola, Diet Coke, which also encompasses Coca-Cola Light and Coca-Cola Zero brands, was the No. 2 most valuable global soft drink brand followed by Pepsi.

Rounding out the rest of the Top 10 “movers and shakers” in the soft drink category were Red Bull, Fanta, Sprite, Gatorade, Mountain Dew, Diet Pepsi and Dr Pepper. According to the study, both The Coca-Cola Co. and PepsiCo described their soft drinks as sparkling instead of carbonated to denote healthier connotations. Additionally, in 2011 The Coca-Cola Co. launched campaigns to celebrate its 125th anniversary, while PepsiCo upped its marketing investment in Pepsi with multiple campaigns and commercials.

Within the beer category, Anheuser-Busch InBev’s Bud Light topped the list with a brand value of $8.4 billion, ranking just above Budweiser with a brand value of $7.5 billion. Heineken, Corona, Skol, Stella Artois, Guinness, Brahma, Miller Lite and Beck’s make up the remaining spots of Millward Brown’s Top 10 “movers and shakers” in the beer category. Seeking faster growth and less regulation, the major brewers focused much attention on Brazil, Russia, India, China and other fast-growing markets. They also increased their use of social media to promote their brands, the study notes.

On the retail side, Walmart topped the list of most valuable retailers at $34.4 billion, followed closely by Amazon at $34.1 billion. The study also broke out companies according to value increases. Starbucks landed at No. 5 on this list with a 43 percent increase in brand value.

The study, commissioned by WPP and conducted by Millward Brown Optimor, identifies and ranks the world's most valuable brands by dollar value, an analysis based on financial data, market intelligence and consumer measures of brand equity. The 2012 BrandZ Top 100 Most Valuable Global Brands ranking demonstrates the power of strong brands as both a driver of new business growth and a critical support in hard times, it says.

"Brands are an insurance policy for businesses," said Eileen Campbell, global chief executive officer of Millward Brown, in a statement. "Despite a prolonged period of economic stress, political uncertainty and natural disasters that buffeted brands across many categories, the value of the world's leading brands keeps rising across many categories, sustaining and nurturing businesses."

For more information, visit http://millwardbrown.com/BrandZ/Top_100_Global_Brands.

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).

Beverage Industry Magazine

BI April 2014 cover

2014 April

The April 2014 Beverage Industry includes a cover story on moonshine, as well as articles about CSD brands, whiskey, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Spirits Segments

Which spirits segment will perform the best in 2014?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!

STAY CONNECTED

facebook40 twitter    youtubelinked