Beverage News

Coca-Cola tops list of most valuable global beverage brands

Coca-Cola ranks as the No. 1 most valuable global beverage brand at $74.3 billion, according to the annual BrandZ Top 100 Most Valuable Global Brands study by Millward Brown, New York City. Following Coca-Cola, Diet Coke, which also encompasses Coca-Cola Light and Coca-Cola Zero brands, was the No. 2 most valuable global soft drink brand followed by Pepsi.

Rounding out the rest of the Top 10 “movers and shakers” in the soft drink category were Red Bull, Fanta, Sprite, Gatorade, Mountain Dew, Diet Pepsi and Dr Pepper. According to the study, both The Coca-Cola Co. and PepsiCo described their soft drinks as sparkling instead of carbonated to denote healthier connotations. Additionally, in 2011 The Coca-Cola Co. launched campaigns to celebrate its 125th anniversary, while PepsiCo upped its marketing investment in Pepsi with multiple campaigns and commercials.

Within the beer category, Anheuser-Busch InBev’s Bud Light topped the list with a brand value of $8.4 billion, ranking just above Budweiser with a brand value of $7.5 billion. Heineken, Corona, Skol, Stella Artois, Guinness, Brahma, Miller Lite and Beck’s make up the remaining spots of Millward Brown’s Top 10 “movers and shakers” in the beer category. Seeking faster growth and less regulation, the major brewers focused much attention on Brazil, Russia, India, China and other fast-growing markets. They also increased their use of social media to promote their brands, the study notes.

On the retail side, Walmart topped the list of most valuable retailers at $34.4 billion, followed closely by Amazon at $34.1 billion. The study also broke out companies according to value increases. Starbucks landed at No. 5 on this list with a 43 percent increase in brand value.

The study, commissioned by WPP and conducted by Millward Brown Optimor, identifies and ranks the world's most valuable brands by dollar value, an analysis based on financial data, market intelligence and consumer measures of brand equity. The 2012 BrandZ Top 100 Most Valuable Global Brands ranking demonstrates the power of strong brands as both a driver of new business growth and a critical support in hard times, it says.

"Brands are an insurance policy for businesses," said Eileen Campbell, global chief executive officer of Millward Brown, in a statement. "Despite a prolonged period of economic stress, political uncertainty and natural disasters that buffeted brands across many categories, the value of the world's leading brands keeps rising across many categories, sustaining and nurturing businesses."

For more information, visit http://millwardbrown.com/BrandZ/Top_100_Global_Brands.

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Top Beverage Flavors of 2014

Traditional flavors make up a large portion of beverage-makers’ selections, but tropical and exotic ones aren’t trailing too far behind. That’s according to research by BNP Media’s Market Research Division for Beverage Industry’s 2014 Product Development Outlook survey. Also see what's anticipated for top-selling flavors of 2015.

Click here to view the infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI February 2015 cover

2015 February

The February 2015 Beverage Industry includes a cover story on Bai Brands, as well as articles about calorie moderation, sparkling and premium wines, and more. Check it out today!

Table Of Contents Subscribe

Wine Trends

Which trend will have the most positive impact on the wine category in 2015?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

STAY CONNECTED

facebook40 twitter    youtubelinkedgoogle+ icon 40px

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!