Beverage News

Country Time launches nickname campaign for new product

May 22, 2012
/ Print / Reprints /
ShareMore
/ Text Size+

After announcing the launch of a Half Lemonade & Half Iced Tea flavored drink mix, Country Time is turning to its fans to help nickname its latest variety. A select group of celebrity Country Time fans will offer up their own name suggestions for the new half-and-half drink.  Consumers can then choose their favorite or make their own suggestions via the Country Time Facebook page.

“Entering the iced tea segment is exciting for us," said Brett Hartmann, brand manager of Country Time, in a statement. "We think the half-and-half blend could use a new nickname and with so many celebrities involved, this is sure to be an exciting promotion."

Participating celebrities include National Football League quarterback Drew Brees, singer and actress Kristen Chenoweth, veteran NASCAR driver and Waltrip Racing owner Michael Waltrip, and a surprise candidate to be revealed in early July.

“Summer is about getting ready for football and hanging with friends and family," Brees said in a statement.  "Beyond that, everybody loves the feeling of the cool breeze from the ocean. How could you call it anything but the 'Brees’?”

However, the other celebrities have their own ideas as well.

"Drew Brees is one heck of a football player, but I actually drove the Country Time car back in the day, and I can't think of anything more fitting than the new drink to simply be called, 'The Waltrip,’” Waltrip said in a statement.

National Basketball League point guard Brandon Jennings also had some thoughts on the new nickname.

“No disrespect, but this is about a new version of a drink that has been around and loved for a while," Jennings said in a statement. "I love this move. Since I was a little kid I've been mixing Country Time with all kinds of other drinks.  Let's just call it 'The Brandon.'  That sounds great to me."

The Campaign for a Name competition will be promoted through multiple forms of digital and social media, including on the Country Time Facebook page and the brand’s YouTube channel. As the summer progresses, consumers who participate in Campaign for a Name will have the opportunity to campaign and garner support for their favorite celebrities with the most ardent fan named as a campaign manager. The position also offers the opportunity to win a meeting with their favorite candidate. Country Time will launch the consumer campaign manager sweepstakes June 21 on the brand's Facebook page.

The campaign also includes five video segments that will be released throughout the summer. Release dates are June 1 and 15, and July 5, 11 and 24 with a victory speech video at the end of the campaign. The celebrity winner will be announced Sept. 3when the Country Time Facebook page will relaunch with the winning celebrity and nickname.

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI December 2014 cover

2014 December

The December 2014 Beverage Industry includes a cover story on craft beer's revenue growth, as well as articles about health and wellness trends, Foco, the best packages of 2014, and more. Check it out today!

Table Of Contents Subscribe

Styles of Craft Beer

Which style of craft beer will see the most growth in 2015?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

STAY CONNECTED

facebook40 twitter    youtubelinkedgoogle+ icon 40px

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!