Beverage News / Beer

A-B expands production of Bud Light Platinum

Anheuser-Busch (A-B), the St. Louis-based subsidiary of Anheuser-Busch InBev (A-B InBev), announced the expansion of Bud Light Platinum production to its St. Louis and Columbus, Ohio, breweries as well as plans to add its Fort Collins, Colo., brewery in June. The production expansion will keep up with demand for the new product that launched early this year and is outpacing expectations, the company said in a statement.

“We’re optimistic we have a winner on our hands with Bud Light Platinum,” said Luiz Edmond, zone president of North America  for A-B, in a statement. “Trial and repeat purchase have been tremendous since the first ads aired during the Super Bowl, and while supplies were tight in the first few months, having to double the number of breweries producing Bud Light Platinum is a great problem to have.”

Bud Light Platinum will continue to be brewed at A-B’s Baldwinsville, N.Y., Cartersville, Ga., and Los Angeles breweries. With the addition of the three new breweries, Bud Light Platinum will be produced in half of A-B’s 12 U.S. breweries, according to the company.

In addition, A-B’s parent company, A-B InBev, announced its first quarter 2012 results in which the company delivered revenue growth of 6.2 percent with revenue per hectoliter up 4.9 percent, according to the company. Total volumes increased 1.8 percent in the first quarter of 2012 with own beer volumes growing by 1.4 percent and non-beer volumes increasing 6.3 percent, according to A-B InBev. The company reported that its three global brands — Budweiser, Stella Artois and Beck’s — grew 4.8 percent.

In the United States, performance was led by Stella Artois, which grew 22.5 percent, Michelob Ultra, which rose 7.2 percent, and the Bud Light brand family, which reported a 4.7 percent increase partially attributed to the launch of Bud Light Platinum, the company said. A-B InBev also highlighted its North American innovation pipeline, which includes recent product launches Michelob Ultra 19th Hole, Bud Light Lime “Lime-A-Rita,” Shock Top Wheat IPA and Shock Top Lemon Shandy. Its Budweiser brand also rolled out new packaging with a Major League Baseball theme, according to the company.

A-B InBev’s sales to retailers (STRs) grew 1.3 percent in the first quarter of 2012 benefiting from favorable weather in the central and eastern parts of the country, early signs of improvement in employment levels and innovation in the beer category. Its domestic U.S. beer selling-day adjusted STRs grew 1 percent and sales to wholesalers (STWs) also grew 1 percent. The company attributed its STR volume to its commercial plan, including National Football League and Super Bowl initiatives and the launch of Bud Light Platinum.

Based on Chicago-based SymphonyIRI data, Bud Light Platinum has been the most successful brand launch in the U.S. alcohol industry since 2005, the company said. Within two weeks of its launch, the brand, which is packaged in cobalt blue glass bottles, reached more than 90 percent distribution and as of April 1, claimed a 1.4 percent market share, it added.

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.



Image Galleries

Wine Riot - Chicago

Second Glass hosted Wine Riot in Chicago on May 2 and 3. Wine Riot offered attendees an all-access pass to hundreds of new wines as well as multiple educational sessions about different wine styles and varietals. (Photos by Jennifer Haderspeck)

6/25/14 2:00 pm EDT

Crafting growth: A look into the bourgeoning craft beer market

Learn how the beer segment is performing and where it is heading, what to consider before expanding your markets and innovations that are captivating consumer audiences.


Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI July 2014 cover

2014 July

The July 2014 Beverage Industry includes a cover story on the 2014 State of the Industry, as well as articles about PepsiCo Americas Beverages, Rooibee Red Tea kids line, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Best Beverage Categories

Which beverage category will perform the best in the second half of 2014?
View Results Poll Archive


Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products


Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!


facebook40 twitter    youtubelinkedgoogle+ icon 40px