Beverage News

PepsiCo adds new Trop50 varieties, marketing campaigns

April 24, 2012
/ Print / Reprints /
ShareMore
/ Text Size+

Trop50 with TeaPepsiCo, Purchase, N.Y., will introduce new varieties to its low-calorie Tropicana Trop50 brand next month, including a Red Orange variety and a line of juice-and-tea combinations.

Trop50 Red Orange blends orange juice with red oranges and offers 50 percent less sugar and calories than 100 percent juice blends as well as no artificial sweeteners, the company says. An 8-ounce serving contains 50 calories and supplies a full day’s worth of vitamin C and is a good source of potassium, it adds.

The new Trop50 with Tea juice drinks will be available in Peach with White Tea, Raspberry with Green Tea and Pear Lychee with White Tea varieties. Each juice-and-tea variety contains antioxidants in the form of vitamins C and E, and like the other Trop50 products, features 50 percent less sugar and calories than 100 percent juice blends as well as no artificial sweeteners. An 8-ounce serving of the Trop50 with Tea juice drinks ranges between 35 and 45 calories. The suggested retail price for 59-ounce bottles will be $3.96; the Peach with White Tea and Raspberry with Green Tea varieties in the Trop50 with Tea line also will be available in 12-ounce bottles for $1.69 each.

"Trop50 is one of the most successful new product launches in the last five years,” said Kate Keller, Trop50 director of marketing, in a statement. “It's clear that we're easing the tension for consumers who love fruit juice but also are sugar and calorie conscious. These leading-edge flavors give people even more ways to enjoy refreshing fruit juice goodness throughout the day."

To support the new launches, PepsiCo will air commercials extending the humorous "Girlfriends" advertising campaign starring three-time Emmy nominee and Tony Award-winner Jane Krakowski. In the Trop50 Red Orange spot, Krakowski sings the praises of the new taste experience to her friends, waking her neighbors with a lively rendition of "I'm Walking on Sunshine." The Trop50 with Tea spot features Krakowski in a daydream with Gilles Marini, who played Luc Laurent on the TV show "Brothers & Sisters" and finished in second-place on season eight of "Dancing With the Stars." They engage in a seductive dance, but Krakowski reveals that her true desire is for something exotic and refreshingly different, like juice with tea.

PepsiCo also will launch a marketing campaign for Propel Zero featuring “Dancing With the Stars” performer Maksim Chmerkovskiy. On April 29, Chmerkovskiy will host the Propel Zero Just Dance Off, which is a live tournament using the popular Ubisoft game “Just Dance 3.” The tournament will take place at the El Capitan Theater in Hollywood from 2 to 5 p.m. and is open to the public. Dance kiosks will be set up throughout the event space for attendees to compete or enjoy watching the performances. Players can secure a spot in the Propel Zero Just Dance Off on a first-come, first-serve basis. The three finalists with the top “Just Dance 3” game scores will then enter the ultimate showdown: dancing with Chmerkovskiy and competing for prizes and a year's supply of Propel Zero.

The company also announced a partnership between Pepsi Max and Cleveland Cavaliers' point guard Kyrie Irving through the 2012-2013 season. Some of the marketing plans for Irving include branded videos, extensive social media integration and retail activation. In celebration of the partnership, Irving will take over the Pepsi Max Instagram account (@PepsiMAX) on April 25, giving fans a behind-the-scenes look at the last home game of his rookie season. In addition, Irving will host a live question-and-answer session May 3 via the @PepsiMAX Twitter account to talk with fans about his rookie season.

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

Podcasts

Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI September 2014 cover

2014 September

The September 2014 Beverage Industry includes a cover story on our Wholesaler of the Year, The Odom Corp., as well as articles about single-cup and iced coffees, cconvenience store growth, vegetable flavors, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Coffee Segments

Which coffee segment will be impacted the most by coffee bean increases?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!

STAY CONNECTED

facebook40 twitter    youtubelinkedgoogle+ icon 40px