As one of the top-selling flavored malt beverages (FMBs), Mike’s Hard Lemonade has found a niche with consumers. Yet, Seattle-based Mike’s Hard Lemonade Co. is not resting on its flagship brand and recently created new products to extend to new usage occasions, demographics and category niches.
The company says that whether in a grocery store, convenience store, drug store or liquor store, Mike’s Hard Lemonade is the No. 1-performing FMB. Likewise, Chicago-based SymphonyIRI sales data show that the Mike’s Hard Lemonade brand was No. 1 in the FMB segment in supermarkets, drug stores, gas and convenience stores, and mass merchandise retailers excluding Walmart, club and liquor stores for the