Beverage News

Beverage Alcohol Forum premieres at WSWA Convention

March 26, 2012
/ Print / Reprints /
/ Text Size+

Premiering at the Wine & Spirits Wholesalers of America (WSWA) 69th Annual Convention & Exposition on April 5 in Las Vegas, the U.S. Beverage Alcohol Forum will offer educational sessions for suppliers and wholesalers. The U.S. Beverage Alcohol Forum is a partnership between WSWA and the U.S. Drinks Conference (USDC) that will feature business-related sessions from 12:30 to 4:30 p.m. at Caesars Palace.

“The educational sessions were a big hit last year at the WSWA Convention & Exposition,” said Craig Wolf, WSWA president and chief executive officer, in a statement. “The attendees found that the sessions provided tremendous insight that they could leverage in their businesses.”

Sessions for the event will focus on subjects including social media, brand activation, industry trends and brand building as well as a presentation of the latest industry data. The U.S. Beverage Alcohol Forum program will conclude with the session “Building, Cultivating and Retaining a World-Class Team.”

“The goals for the forum are to provide the practical information suppliers need to know to successfully enter and grow in the U.S. market and also to present effective business solutions for wholesalers,” said Steven Raye of Brand Action Team, one of the founding companies of the USDC along with NextLevel Marketing and MHW Ltd., in a statement.

Participants who register for the WSWA Convention & Exposition will receive complimentary access to the U.S. Beverage Alcohol Forum. One-day passes to this event also are available. Visit for registration information.

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.



Image Galleries

International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).


Beverage Industry Magazine

BI April 2014 cover

2014 April

The April 2014 Beverage Industry includes a cover story on moonshine, as well as articles about CSD brands, whiskey, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Spirits Segments

Which spirits segment will perform the best in 2014?
View Results Poll Archive


Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products


Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!


facebook40 twitter    youtubelinked