New Products

Slap Frozen Energy

Slap Frozen EnergyBrain-Twist Inc. plans to extend its Slap Energy brand next month with the introduction of its Slap Frozen Energy line. Packaged in a pouch with a resealable closure, Slap Frozen Energy is a line of slushy energy drinks infused with taurine, caffeine and B vitamins. According to the company, it contains 25 percent more energy than the leading energy drink brands. Slap Frozen Energy will be available in Crisp Apple, Strawberry Frost and Lemonade varieties. A 10-ounce pouch will have a suggested retail price of $2.50.

Brain-Twist Inc., New York City
Telephone: 212/594-7990
Distribution: National
Ingredients: Crisp Apple: Water, dextrose, polydextrose, sugar, glycerine, propyleneglycol, maltodextrin, natural flavors, citric acid, malic acid, monopotassium phosphate, guar gum, potassium citrate, taurine, medium chain triglycerides, gum karaya, caffeine, sodium benzoate, sucralose, potassium sorbate, niacin, salt, pyridoxine hydrochloride and cyanocobalamin.

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How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

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Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI March 2015

2015 March

The March 2015 Beverage Industry includes a cover story on Lagunitas Brewing Co., as well as articles on the 2015 Beer Report, cocktail mixology, and more. Check it out today!

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Beer Category Trends

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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