Beverage News / Juice & Juice Drinks / Tea and Coffee

Starbucks subsidiaries introduce new retail concepts

March 20, 2012
/ Print / Reprints /
/ Text Size+

Starbucks Corp., Seattle, introduced two new retail concepts for its Seattle’s Best Coffee and Evolution Fresh Inc. subsidiaries. In addition, the company also shared plans to launch its own single-cup coffee system.

Starbucks’ Seattle’s Best Coffee subsidiary introduced the brand’s first coffee drive-thru concept outside of Chicago. The new concept offers an easy-to-navigate menu board for beverages, freshly baked food items and other car-friendly sandwiches and snacks. With straightforward pricing, drivers can choose between Original and Dark and can add flavored creamers at no additional charge, the company says. The menu also features new Seattle’s Best signature beverages such as Caramel Candy and Birthday Cake lattes and Caramel Pretzel and S’mores mochas.

The new coffee drive-thru concept will serve as a learning lab for Seattle’s Best as it evolves its retail presence to meet the growing demand for premium coffee on-the-go, the company says. Real-time results from the store, which is located in Northlake, Ill., will inform menu strategies for the current base of nearly 100 cafes and future locations.

Yesterday, the company opened a new Evolution Fresh store in Bellevue, Wash., which features a refreshed branding position for the juice-maker. The store will offer ready-to-drink beverages along with food items, such as wraps, salads, soups and more. The menu also includes vegetarian and vegan offerings.

The store opening coincided with the start of the grocery channel launch of Evolution Fresh, which also features refreshed branding. The new branding reflects the vibrancy of real, pure ingredients and products, highlighting the brand’s use of high-pressure processing (HPP). After cold-pressing and squeezing the juice, HPP is used to retain more of the flavors, vitamins and nutrients of the raw fruits and vegetables.

Starbucks also announced that it will enter the single-cup coffee machinery market with the launch of its Verismo system by Starbucks. Available for the 2012 holiday season, the system will be able to craft Starbucks-quality espresso beverages and brewed coffee one cup at a time. The high-pressure brewing system will be marketed and sold through a partnership with Germany-based Krueger GmbH & Co. KG. Starbucks will sell 100 percent arabica coffee and milk pods for the system beginning this fall.

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.



Image Galleries

International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).


Beverage Industry Magazine

BI April 2014 cover

2014 April

The April 2014 Beverage Industry includes a cover story on moonshine, as well as articles about CSD brands, whiskey, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Spirits Segments

Which spirits segment will perform the best in 2014?
View Results Poll Archive


Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products


Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!


facebook40 twitter    youtubelinked