Carbonated Soft Drinks / Beverage News

PepsiCo promotes mid-calorie Next launch

PepsiCo, Purchase, N.Y., announced that Pepsi Next, a cola with 60 percent less sugar than Pepsi-Cola, will launch nationwide March 26. The cola’s launch is intended to meet the needs of a segment of consumers who are resistant to full-calorie and diet soft drink offerings, the company said. Pepsi Next contains a blend of cola flavor and combination of sweeteners to closely mimic the taste of regular cola, but with 60 percent less sugar, according to the company.

“We’re on a mission to get consumers to experience the real cola taste of Pepsi Next for themselves,” said Angelique Krembs, vice president of trademark Pepsi marketing, in a statement. “We’re excited that after years of research and development, we’ve unlocked the great taste of Pepsi Next, the choice for consumers who want real cola taste with less sugar.”

The company is planning a Walmart sampling program at 800 Walmart Supercenter stores starting March 26 and running through the end of April. Consumers can visit Pepsi Next’s Facebook page to locate a Walmart sampling event. It also will conduct in-market sampling in more than 40 cities nationwide, the company said.

In addition, Pepsi Next will create a TV ad featuring an excited young couple recording their first interaction with Pepsi Next while missing unbelievable acts by their baby in the background who is dancing and doing handstands. The 30-second ad will begin airing nationwide March 26 on prime time and cable networks, and will be complemented with online and radio advertising, the company said.

The brand’s Facebook page also hosts a digital application where users can “taste” new Pepsi Next with its “Improv You” Internet taste test, which uses improv and “Funny or Die” comedians to create videos of fans tasting Pepsi Next for the first time. Famous faces also will be used in multiple cities to surprise lucky fans with a first taste of Pepsi Next. The company also is planning targeted and relevant Hispanic advertising and grassroots marketing to promote the brand’s launch.

PepsiCo also announced changes to its management team and a new structure that will allow its global groups to work across regions to fully leverage the power and scale of the company. PepsiCo Americas Foods Chief Executive Officer John Compton has been named to the new position of president of PepsiCo. Compton will report to Indra Nooyi, chairman and chief executive officer of PepsiCo, and assume responsibility for all of PepsiCo’s existing global category groups, including global beverages, global snacks and global nutrition, global operations, global marketing services, and corporate strategy, according to the company’s announcement.

In addition, Former PepsiCo executive Brian Cornell returned to the company in the role of chief executive officer of PepsiCo Americas Foods. Cornell was most recently the chief executive officer of Sam’s Club, a club store chain owned by Wal-Mart Stores Inc. He will be responsible for Frito-Lay North America, Quaker Foods & Snacks North America, PepsiCo Mexico, South America Foods, PepsiCo customer teams and all Power of One activities within the Americas, the company said.

Did you enjoy this article? Click here to subscribe to Beverage Industry

You must login or register in order to post a comment.



Image Galleries

How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.


Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI April 2015 cover

2015 April

The April 2015 Beverage Industry includes a cover story on Zevia's natural sweetener, as well as articles on CSDs, whiskey, and more. Check it out today!

Table Of Contents Subscribe

CSD Category

What innovation or trend could reinvigorate the CSD category?
View Results Poll Archive


Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   


facebook40 twitter    youtubelinkedgoogle+ icon 40px


Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!