Tire technology is not a category that is immune to ongoing technology advancements. To gain some insight into this progression, I visited with Gary Enterline, product category manager for Greenville, S.C.-based Michelin Americas Truck Tires. Dedicated to the improvement of sustainable mobility, Michelin designs, manufactures and sells tires for every type of vehicle.
“One obvious change and driving market force is the price of diesel fuel,” Enterline says. “With the higher price per gallon of diesel fuel over the past several years, customers have become much more conscious of their fuel efficiency. Customers are realizing that they can save enough fuel by just changing to low-rolling resistance tires to actually pay for the tires.