Beverage News

Espresso, Tribute Blend get seasonal spotlight at Starbucks

Seattle-based Starbucks Coffee Co. is encouraging consumers to discover new espresso favorites. From March 8 to 14, Starbucks will feature a limited-time beverage offer that allows consumers to buy any espresso beverage before 11 a.m., bring back their receipt after 2 p.m. the same day and purchase any hot or iced espresso beverage for half price.

“Customers expect the highest-quality beverages when they come to Starbucks and customization has always been an important part of the Starbucks Experience,” said Annie Young-Scrivner, global chief marketing officer for Starbucks Coffee Co., in a statement. “From pulling the perfect shot of espresso to creating velvety steamed milk and connecting with customers, our baristas strive to exceed these expectations every day to make delicious, handcrafted beverages tailored for each customer.”

The company also announced the return of the Starbucks Tribute Blend, a combination of four of Starbucks’ favorite coffees: Aged Sumatra, Sun-dried Ethiopia, Papua New Guinea and Colombia coffees. The four coffees are individually roasted to capture the best flavor from each variety, the company says, and then blended. Available for a limited time, Starbucks Tribute Blend can be purchased for $8.95 for an 8-ounce container, $14.95 for a pound and $11.95 for a 12-pack of Starbucks Via Tribute Blend.

Starbucks also announced the expansion of its Starbucks Petites small sweets line. The new pie and tart options include the following: Apple Pie, Cherry Pie, Brown Sugar Walnut Tart and Chocolate Hazelnut Tart.

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How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

2/18/15 2:00 pm EST

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