Beverage News / Juice & Juice Drinks / Tea and Coffee

Snapple to be official beverage of ‘America’s Got Talent’

February 14, 2012
KEYWORDS DPS / Snapple / TV
/ Print / Reprints /
ShareMore
/ Text Size+

Dr Pepper Snapple Group, Plano, Texas, announced an exclusive partnership between its Snapple brand and NBC, FremantleMedia Enterprises and Syco’s “America’s Got Talent” reality talent competition. Snapple is the first exclusive beverage partner of the series, the companies said.

The partnership will begin on this summer’s seventh season of “America’s Got Talent” and include season-long on-air integrations, an extensive digital and social media campaign, and a fully branded off-channel marketing effort.

“This partnership with ‘America’s Got Talent’ gives Snapple the opportunity to celebrate the best stuff across America,” said Regan Ebert, vice president of marketing for Snapple, in a statement. “There are not two brands quite like Snapple and ‘America’s Got Talent,’ in terms of the range of the fun and flavor we bring our fans. It’s going to be an exciting summer.”

“America’s Got Talent” is a summer series that features an array of hopeful stars, including singers, dancers, comedians, contortionists, impressionists, jugglers, magicians and ventriloquists, who are all vying for a $1 million prize. This season, radio personality Howard Stern joins TV host Howie Mandel and Sharon Osbourne on the judging panel, and actor Nick Cannon returns as host. The show is produced by “American Idol” producers Fremantle Media North America and Simon Cowell’s Syco Television.

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).

Beverage Industry Magazine

BI April 2014 cover

2014 April

The April 2014 Beverage Industry includes a cover story on moonshine, as well as articles about CSD brands, whiskey, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Spirits Segments

Which spirits segment will perform the best in 2014?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!

STAY CONNECTED

facebook40 twitter    youtubelinked