In packaging, conformity is not necessarily a negative value. Unlike individuals who dare to be different, when it comes to labels, conformity is an advantage for the shrink and stretch materials that can contour to the innovative sizes and shapes of beverage packaging. And the results are the same as a person with pink hair or a trend-setting style: the ability to stand out from their peers.
“The biggest advantage for sleeves, either shrink or the newer high-elasticity stretch sleeves, is the ability to showcase a brand-specific bottle design, which today is imperative in this very crowded market,” says Alcyr Coelho, vice president of sales and marketing for PDC Europe Sleeving Systems – Americas.