Beverage News / Juice & Juice Drinks

PepsiCo, Ocean Spray form Latin American alliance

January 17, 2012
/ Print / Reprints /
ShareMore
/ Text Size+

PepsiCo, Purchase, N.Y., and Ocean Spray Cranberries Inc., Lakeville, Mass., formed a strategic alliance in Latin America. As part of the alliance, PepsiCo will have exclusive rights to manufacture and distribute a portfolio of cranberry- and blueberry-based beverages through its Latin America Beverages division.

The companies will share marketing responsibilities for the products and intend to collaborate on product innovation. The 20-year alliance between PepsiCo and Ocean Spray Cranberries includes key countries in the Caribbean, Central America and South America.

“We see tremendous opportunities to grow our beverage business in emerging markets throughout Latin America, and we continue to take steps to strengthen our brand portfolio through product innovation, marketing and strategic partnerships,” said Luis Montoya, president of PepsiCo’s Latin America Beverages Division, in a statement. “Ocean Spray is already a great PepsiCo partner in the U.S., and we believe this will be a winning combination for Latin American consumers and customers. It positions us well to continue to gain share of the growing juice category.”

Ocean Spray’s single-serve juices and juice drinks became a part of the U.S. PepsiCo system in 2006. The U.S. partnership particularly leverages PepsiCo’s leadership and expertise in the gas and convenience store channel, in which Ocean Spray earned a 5 percent share of the single-serve juice market and grew volume by 20 percent in 2011, PepsiCo said.

“We are eager to continue building on our successful partnership with PepsiCo, as it will help us expand consumer access to Ocean Spray products in important international markets like Latin America,” said Stewart Gallagher, Ocean Spray’s chief operating officer of global partner operations, in a statement. “We believe this is a great opportunity to further promote and deliver the health and nutrition benefits of the cranberry to consumers in Latin America.”

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Top Beverage Flavors of 2014

Traditional flavors make up a large portion of beverage-makers’ selections, but tropical and exotic ones aren’t trailing too far behind. That’s according to research by BNP Media’s Market Research Division for Beverage Industry’s 2014 Product Development Outlook survey. Also see what's anticipated for top-selling flavors of 2015.

Click here to view the infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI January 2015 cover

2015 January

The January 2015 Beverage Industry includes a cover story on our bottler of the year, Pepsi-Cola Bottling Co. of Luverne, as well as articles about juice drinks, the 2015 New Product Development Outlook, and more. Check it out today!

Table Of Contents Subscribe

Flavors

What anticipated top-selling flavor do you think will be the most successful in 2015?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

STAY CONNECTED

facebook40 twitter    youtubelinkedgoogle+ icon 40px

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!