Beverage News

Pepsi Max searches for most passionate fans

PepsiCo, Purchase, N.Y., launched the "Pepsi Max for Life" video contest, a national search to find the brand's most passionate fans. Consumers who visit the brand’s Facebook page can enter the contest by uploading and submiting a video that is 60 seconds or shorter detailing why they deserve to win a lifetime supply of Pepsi Max.

Two winners will be selected: one by Pepsi Max, based on creativity, inspiration and entertainment value; the other by the Pepsi Max Facebook community. Consumers have until Feb. 13 to upload their videos. Public voting will be from Feb. 14 to 18.

"We already know we have great fans," said Amy Wirtanen, senior marketing director of Pepsi Beverages Corp., in a statement. "The 'Pepsi Max for Life' video contest is a fun way for us to get unique and creative content from consumers and reward them for showing their passion for the brand."

Along with the online video contest, Pepsi Max, which is the official soft drink of the NFL, will bring the contest to life at the NFL Experience during Super Bowl XLVI week in Indianapolis. NFL fans can participate in the interactive "Pepsi Max for Life" display inside the NFL Experience taking place at the Indiana Convention Center from Jan. 27 through Feb. 4.

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How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

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