New Packages / Wine & Spirits

Luxe packaging

December 13, 2011
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Johnnie Walker

Cosfibel and Diageo Reserve created the Johnnie Walker Blue Label collection for bars and Duty Free markets. “The Chiller” package includes a 750-ml. bottle of Johnnie Walker Blue Label. “The Cube” features a 750-ml. bottle of Johnnie Walker Blue Label, four crystal glasses and brushed stainless steel ice tongs engraved with the words “Striding Man.” A luminous version also is available for bars, hotels and restaurants. The “Mini Cube” includes a 750-ml. bottle of the whisky, two crystal glasses and brushed stainless steel ice tongs. Plastic-injected cases are half-covered in leather with stitching that runs the length of the cases to highlight the actuators that trigger the cases’ opening. Through embossing, a simple brushed metal plaque features the Porsche Design Studio logo cast in leather. The case’s modern design is reinforced by a stainless-steel cap, which was first soldered in order to show the sharp angles before being micro-brushed, silkscreened with the Johnnie Walker Blue Label brand and having the JWS monogram laser-applied. The inside of the caps, which feature double-frosted injected plastic, double as ice buckets, the company says. 

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