Previously available online only, Gevalia coffee will be available in retailers in the United States for the first time in January through Kraft Foods Inc. The brand has been in existence for more than 150 years and is available in 10 varieties: Traditional Roast, Traditional Roast Whole Bean, House Blend, House Blend Decaf, French Roast, French Roast Whole Bean, Colombia, Espresso Roast, Vanilla and Chocolate Mocha. Gevalia coffee originated in the town of Gävle, Sweden, in 1853 and is an official coffee of the Swedish Royal Court, the company says. Its gold packaging was inspired by the Swedish flag and the traditional minimalist design culture of Sweden, it adds. One bag of Gevalia coffee retails for about $8.99.
Kraft Foods Inc., Northfield, Ill.
Distribution: Select markets