Brands on the shelf are allotted only a short period of time to grab shoppers’ attention and convince them to purchase the product. Most purchase decisions are made in a split second, according to Tobii Technology, Danderyd, Sweden. Additionally, multiple sources note that about 70 percent of shopper purchase decisions are made in the store. That’s a lot of pressure on brands to perform on the shelf. However, this year’s best beverage packages, as selected by the editors of Beverage Industry magazine, stand up to the challenge. Each product uses a combination of beauty, function and/or sustainability to intrigue consumers at the first moment of truth: the point of sale.